On Social Media PART IV: Organizing and Networking Or The Great Equalizer and The Great Pacifier

Not all conversations that take place in the Network are paid-for corporate sponsored talking points or circle jerks. Real grassroots initiatives have taken hold as well. Liveblogging has created a level of access and specificity of content that otherwise would be lost to a lot of folks who either cannot or would not attend functions. While sponsored posts are blasted right in front of people's eyes there can also be a plethora of crowdsourced content to compete. In this way the corporate giant can be matched post for post and even drowned out.  Events can also be organized and countless people invited with the click of a button. While this comes with the danger of dilution (I am much less likely to come to an event that someone simply mass invited me to on Facebook than I would be if they called me or sent me a physical invitation. Also, there are SO many events that it is hard to separate the worthwhile ones from the superfluous), it also offers a way to spread the word quickly. Two examples come to mind: The Arab Spring and Occupy Wall Street.

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